Croatian Woods Association

We developed campaign visuals for Hrvatske šume focused on fire prevention. The visuals are designed to read instantly from a moving car, reducing the message to a clear, immediate signal. Layered tree shapes form the base of the system. In each version, the balance shifts. More red, less green, suggesting the spread of fire and the gradual loss of control. The same shape is used for both trees and flames. Only the color changes. A small intervention, but enough to shift the meaning completely. Like the fire itself, it doesn’t take much.